
We Indians are obsessed with skin colour, everyone knows that. We have tried everything to look fair, from Fair & Lovely creams to grandma's dried orange peel remedy, to saffron infused milk for the unborn baby. In our country, a light skin tone translates to drop dead gorgeous while a dark one invokes the sympathy of family and friends. "Is she ever going to find a suitable husband?", "She is such a kind hearted darling, but who is going to marry her? Look at the poor thing's colour!” they whisper to one another. What the hell, even the boys want to look fair today. Maybe they always did, but now they are more vocal about this strange desire of theirs. And to cater to their needs, there is a flood of "Fairness Creams for Men" in the market, creams that are capable of penetrating through their thick skin. (I never thought anything would). Gone are the days when they had to steal their sister's fairness remedies or try turmeric paste (which did nothing more than drastically affect their facial hair growth and give them a light yellow sheen) in their efforts to look Fair and Handsome.